About CapCut
CapCut is an all-in-one video editing app that empowers creators to express themselves and transform videos into creative masterpieces. In addition to its basic features, such as video editing, text, stickers, filters, colors and music, CapCut offers free advanced features, including keyframe animation, smooth slow-motion effects, chroma key, Picture-in-Picture (PIP), and stabilization to help you capture and snip moments.
Why Join Us
At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance.
Our Team
With the mission of making content creation easier and more engaging, CapCut was first launched on mobile platforms in April 2020. By offering comprehensive editing functions, it has a variety of transitions, effects, video templates, and an impressive music library. In less than a year, the application was released in Brazil, the United States, Indonesia, Japan, South Korea and other countries. By the end of 2020, CapCut received Google Play Store Awards for the Best For Fun category in Brazil, Indonesia and Germany. To better serve its users' diverse needs, the online and PC versions of the application were launched in 2022. As of today, CapCut's global monthly active users have exceeded 100 million, and it has remained at the top of the download list in several app stores around the globe.
The Opportunity
Our team in China is seeking a proven and highly motivated candidate based in Los Angeles, responsible for our influencer marketing in US and European markets. The ideal candidate will be someone who has influencer networks and agency/mcn connections, and knows how to effectively leverage influencers in marketing campaigns. Someone comfortable working in a fast-paced environment, self-driven and good with numbers.
Responsibilities:
- Design and execute influencer marketing plans for CapCut in US and European countries. Work cross-functionally with Product, Operations, and Effect teams in China.
- Develop creative concepts for influencer marketing campaigns and build relationships with micro and macro influencers to create content around the concepts via both hands-on operation and agency partnership, with a final goal to drive growth in key markets.
- Keep track of the emerging social trends, and translate that into effective video creatives that drive engagement and conversion.
- Analyze campaign data to track performance and evaluate campaign ROI.
- 3+ years of digital/influencer marketing experience for US/European markets.
- Candidates who have influencer networks, agency/mcn connections are highly preferred.
- Proven track record in running influencer campaigns across TikTok, Instagram and YouTube, has a keen eye on what's trendy on social.
- Strong content sense, plays a critical role in building and fostering impact in influencer creatives to support marketing campaigns, including always-on tutorials and holiday promotions.
- Loves video editing, avid user of editing tools.
- Result-oriented and agile, excellent communication and people skills.
- To-B marketing experience is a plus.
ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at Lily.giedd@bytedance.com.
